Saturday, September 3, 2011

The One in the Middle


There is no wrong choice in the photo above but nonetheless let's see what most would choose.

From Science Daily...
Choice is a central tenet of a free society. From the brand of cereal we eat for breakfast, to the answers we give on a survey, or the people we select to be our leaders, we frequently define ourselves by the choices we make. Yet a recent study suggests that there are factors that can significantly influence our free will without us even knowing it.

In their article 'Preferring the One in the Middle: Further Evidence for the Centre-stage Effect', researchers analyze three separate but related experiments in which they tested the association between the location of an item in a series and how often that item is selected as preferable over other choices. The results indicate a clear tendency toward favoring items located in the middle of a row -- regardless of whether it runs horizontally or vertically.

"People may not be aware of this preference, but it may influence choice in a wide range of day-to-day settings, such as the products people buy in shops or via online shopping, the responses they provide in surveys, and potentially the people they select for a range of tasks or functions," Rodway said. More broadly, Rodway concluded, "it's possible that this preference applies in a range of social contexts, including televised political debates where being in the middle may convey an advantage."

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