I recognize that Olympic sponsors provide a good portion of the moolah that make the Games happen but things seem to have gone a bit too far, especially for a country that loves their chips.
From the Guardian (UK)...
To sell fish and chips, the London organising committee (Locog) had to get a special dispensation from McDonald's, the official restaurant sponsor, which is expected to provide 10% of meals served at the Games. Under its deal with the International Olympic Committee, t he fast-food chain had the sole rights to sell chips or french fries. It allows Locog's caterers to sell fish and chips, but not chips on their own.
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