Saturday, July 26, 2008

Fascinating: Brainwash Alert!

Ok, this isn't really brainwashing but I couldn't think of anything else that was as catchy and I liked the photo. Anyway, a study conducted at the Wharton Business School concluded that where people vote can affect how they vote.
American voters are assigned to vote at a particular polling location (e.g., a church, school, etc.). We show these assigned polling locations can influence how people vote. Analysis of a recent general election demonstrates that people who were assigned to vote in schools were more likely to support a school funding initiative. This effect persisted even when controlling for voters’ political views, demographics, and unobservable characteristics of individuals living near schools. A follow-up experiment suggests that priming underlies these effects, and that they can occur outside of conscious awareness. These findings underscore the subtle power of situational context to shape important real-world decisions.

To read the full study click here.

No comments:

LinkWithin

Related Posts