Mr. Whipple Would Not Be Happy

This one simple way to make an impact on the environment. An important caveat, I'm pretty sure they don't mean recycled TP.

From The Guardian (UK)...

The tenderness of the delicate American buttock is causing more environmental devastation than the country's love of gas-guzzling cars, fast food or McMansions, according to green campaigners. At fault, they say, is the US public's insistence on extra-soft, quilted and multi-ply products when they use the bathroom.

"This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous," said Allen Hershkowitz, a senior scientist at the Natural Resources Defence Council.

A campaign by Greenpeace seeks to raise consciousness among Americans about the environmental costs of their toilet habits and counter an aggressive new push by the paper industry giants to market so-called luxury brands.

More than 98% of the toilet roll sold in America comes from virgin forests, said Hershkowitz. In Europe and Latin America, up to 40% of toilet paper comes from recycled products. Greenpeace this week launched a cut-out-and-keep ecological ranking of toilet paper products.

The New York Times reported a 40% rise in sales of luxury brands of toilet paper in 2008. Paper companies are anxious to keep those percentages up, even as the recession bites. And Reuters reported that Kimberly-Clark spent $25m in its third quarter on advertising to persuade Americans against trusting their bottoms to cheaper brands.

Here's the TP Guide but you can get the full pocket size version by clicking here.