The Raincoat Market is Booming

During these dreary economic times, one market is doing quite well...condoms.

From Slate...

While car purchases plummeted and designer clothes mostly stayed on the racks, sales of condoms in the U.S. rose 5% in the fourth quarter of 2008, and 6% in January vs. the same time periods the previous year.

Why you ask? A couple possible explanations...

Theory 1: It's cheaper to stay home than to go out.

The sales bump squares solidly with one of the nation's most common trends during any recession: nesting. ... "If people don't have the money to go out to a fancy dinner or are looking to cut back, Trojan gives them some real affordable ways to stay in and make some great memories together," says Jim Daniels, vice president of marketing for Trojan, the nation's No. 1 condom maker.

Theory 2: Controlling the family payroll.

"Condoms make for a relatively inexpensive form of birth control at a time many cash-strapped families are hesitant to grow," Jones observes. "Contraception may also be more popular during a time when families are stretching dollars and want to avoid having more mouths to feed."

More than likely it's a combination of the two.