Kellogg's Bong Hit

Look's like Kellogg's is taking a beating since it dumped Michael Phelps over his infamous bong-hit picture. I always thought Kellogg's response was a bit much and also hypocritical since they didn't cut him after he got busted for a DUI.

Of course everyone doesn't feel the same way and that came through loud and clear when my niece told me that all the Michael Phelps posters in her school had been taken down after the bong incident. A bit overreactive are we?

Anyway onto the business at hand from The Business Insider...

When Kellogg announced it would not renew its endorsement contract with Olympic medalist Michael Phelps after a photo of the athelete smoking pot surfaced, it may have cost the food company its sterling reputation, reports company reputation index Vanno.

Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83.

The whole Phelps incident has led to the creation of a new catch phrase. From Urban Dictionary...

"Off the box"

Meaning: "the state of being removed from a position of prominence/importance due to a foolish mistake. Related to Michael Phelps being dropped by Kellogg after a picture of him with a bong was released." Usage: "Dude, after that bonehead move you are so off the box."