Watch what you drink in the morning, its' probably a whole lot older and filled with more chemicals than you think.Alissa Hamilton, author of Squeezed gives a behind the scenes look at the complex packaging technology and processing that supports the supposedly “fresh” juice we drink.
From Boston.com...
In the process of pasteurizing, juice is heated and stripped of oxygen, a process called deaeration, so it doesn't oxidize. Then it's put in huge storage tanks where it can be kept for upwards of a year. It gets stripped of flavor-providing chemicals, which are volatile. When it's ready for packaging, companies such as Tropicana hire flavor companies such as Firmenich to engineer flavor packs to make it taste fresh. People think not-from-concentrate is a fresher product, but it also sits in storage for quite a long time.
Flavor packs are technically made from orange-derived substances, essence and oils. Flavor companies break down the essence and oils into individual chemicals and recombine them. I spoke to many people in the industry at Firmenich, different flavorists, and at Tropicana, and what you're getting looks nothing like the original substance. To call it natural at this point is a real stretch.
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