From the NYT...
Her knife danced between long, thick muscles, then she flipped the whole thing open like book. After a tug and one final slice, she set before her visitor the Denver steak.
The three-quarter-inch-thick cut is an inexpensive, distant cousin of the New York strip. And it didn’t exist until the nation’s 800,000 cattle ranchers began a radical search for cuts of meat that consumers would buy besides steaks and ground beef.
The Denver was invented after meat and marketing experts spent more than $1.5 million and five years on the largest study anyone had ever done on the edible anatomy of a steer.
The point was to increase the $15.5 billion a year that people spend at the supermarket buying beef. The association thinks consumers may pay $5.99 a pound for a Denver steak. As ground beef, it’s about $2.99.
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