StickK To It

If you're trying to lose weight, quit smoking, exercise more, eat less meat or just about anything a website called Stickk.com can help you achieve your goal. The site which was developed by Yale economists is based around incentivizing behavior through a "Commitment Store" and "Commitment Contracts."

From NPR...

Would you stick to your diet if your savings were at stake? Two professors are betting the answer is yes. The winning formula may include signing a contract to enforce the bet.

Yale professors Ian Ayres, an expert in contract law, and Dean Karlan, a behavioral economist, both entered weight loss bets. And both won. They took off the weight they pledged.

With their new company, StickK.com, they hope to facilitate personal commitment contracts for weight loss and other types of personal goals. If you don't live up to your end of the contract, StickK will give your money to charity or a person you designate. The service is free to registered users.

One of the founders of the site recently tried a new twist on a "Commitment Contract", vegetarianism sharing. It's an interesting read as to how he came across the idea and the logic behind it.