Nudgeable

Sometimes even very small incentives can have a big impact.

There needs to be a stronger intersection between public policy and psychology. Obama is supposed to be a fan of incentive-based programs but other than "Cash-for-Clunkers" I don't know of any others.

From Good.is...

The bottom line is that people are, shall we say, nudgeable. With subtle hints, you can convince them to do things they otherwise might not be able to do for themselves. Here are a few possibilities:

Quit smoking. Committed Action to Reduce and End Smoking is a savings program offered by the Green Bank of Caraga in Mindanao, Philippines. A would-be nonsmoker opens an account with a minimum balance of one dollar. For six months, the client deposits the amount of money she would otherwise spend on cigarettes into the account. After six months, the client takes a urine test to confirm that she has not smoked recently. If she passes the test, she gets her money back. If she fails the test, the account is closed and the money is donated to a charity. MIT’s Poverty Action Lab found that opening up an account makes those who want to quit 53 percent more likely to achieve their goal.

Teen Pregnancy. Teenage pregnancy is a serious problem, and girls who have one child, at, say, 18, often become pregnant again within a year or two. Several cities, including Greensboro, North Carolina, have experimented with a “dollar-a-day” program, by which teenage girls with a baby receive a dollar for each day that they are not pregnant. Thus far the results have been extremely promising. A dollar a day is a trivial amount to the city, even for a year or two, so the plan’s total cost is extremely low, but the small recurring payment is just enough to encourage some teenage mothers to take steps to avoid getting pregnant again.

Stop peeing on the floor. Authorities at Schiphol Airport in Amsterdam have etched the image of a black housefly into each urinal. It seems that men usually do not pay much attention to where they aim, which can create a bit of a mess. But if you give them a target, they can’t help but try to hit it. Similar designs have been implemented in urinals around the world, including mini soccer goals, bulls-eyes, and urine video games (seriously). Do they work? Since the bugs were etched into the airport urinals, spillage has decreased by 80 percent.