Wednesday, June 2, 2010

Let's Colour Project

Ultimately, it's a commercial but it's a good commercial and one that changed several communities around the world.

From Let's Colour Project...
Let's Colour is a worldwide initiative to transform grey spaces with colourful paint.

This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.

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