Thursday, September 2, 2010

Designing Obama



We've seen some of the posters and lived through the campaign, now comes a chance to peer behind the curtain and see how the Obama brand came to be.

From Designing-Obama...
The Obama presidential campaign was an innovation in American politics and American design. For the first time, a candidate used art and design to bring together the American people—capturing their voices in a visual way. The Design Director of the Obama campaign has collaborated with artists and designers to create Designing Obama, a chronicle of the art from the historic campaign.

Get the inside story on how design was used by the campaign, trace the emergence of ideas and images over the course of the election, and scope out the amazing art created by artists and grassroots supporters.

The 360-page hardbound book costs $79.99 but it's free online and as a pdf.

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