A Line in the Cart

Sometimes it doesn't take much to change behavior. In this case all it took was a little duct tape.

From NBC affiliate KOB...

The solution to the problems of bad nutrition, obesity and poor health may be right in front of you the next time you go to the supermarket.

Researchers marked a line with yellow duct tape across the width of shopping carts, and placed a sign on the cart asking shoppers to place fruit and vegetables in front of the tape line, and the rest of their groceries behind the line.

“And what we saw was a bump of a 102% increase in purchasing of fruits and vegetables with that simple sign and line,” Payne said.