Going Local

This is a good thing to keep in mind as we head into the Christmas buying season (click the image to enlarge).

From Local First...

When West Michigan consumers choose a locally owned business over a non-local alternative, $73 of every $100 spent stays in the community. By contrast, only $43 of every $100 spent at a non-locally owned business remains in the community.

There's no reason to think the same wouldn't hold true for other areas of the country.