I admit it, I'm hooked. I'm stuck at level 7-11 and it's driving me nuts.
From Slate...
The style is silly, the game dead simple to start playing and very hard to put down. Rovio says the iPhone version alone now has 65 million minutes of play time per day.
By all such metrics the game is highly, highly successful. The founders of Helsinki-based Rovio met in 2003 and introduced the game last December. It caught on locally, then in Europe, then worldwide—and fast.
It reached the No. 1 spot in the U.K. iPhone application store in February, then No. 1 in the United States a few months later. Last week, Apple named it the best-selling app of 2010, with about 30 million iPhone downloads at $1 a pop.
In the past months, the company has grown to employ more than 30 people, and it is working to bring out new versions of the game—for platforms like Facebook and gaming consoles like PlayStation, Xbox, and Wii. In addition, it is, as they say, "expanding monetization." First up, Rovio is selling Angry Birds stuffed animals...and they are in the process of exploring television and film-development deals—a leap no other cell-phone game has made.
If you don't play you won't get this, if you do, it's pretty funny...
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