Wednesday, January 5, 2011

Jeez

I understand the trademark issues but there's got to be a better way.

From HuffPo...
In addition to raising millions of dollars a year for breast cancer research, fundraising giant Susan G. Komen for the Cure has a lesser-known mission that eats up donor funds: patrolling the waters for other charities and events around the country that use any variation of "for the cure" in their names.

So far, Komen has identified and filed legal trademark oppositions against more than a hundred of these Mom and Pop charities, including Kites for a Cure, Par for The Cure, Surfing for a Cure and Cupcakes for a Cure--and many of the organizations are too small and underfunded to hold their ground.

"It happened to my family," said Roxanne Donovan, whose sister runs Kites for a Cure, a family kite-flying event that raises money for lung cancer research. "They came after us ferociously with a big law firm. They said they own 'cure' in a name and we had to stop using it." Donovan's sister, said the Komen foundation sent her a letter asking her to stop using the phrase "for a cure" in their title and to never use the color pink in conjunction with their fundraising.

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