C'est Incroyable

I may not be in France but I'm doing more than my part on the consumption front.

From The Telegraph (UK)...

Researchers fear the culture of wine drinking is being lost in France, with younger generations less likely to savour a bottle over food and more prone to drink simply for pleasure. They are also less aware of its cultural significance to France.

Just 16.5 per cent of the French population are now regular wine drinkers. Regular consumption over meals has been replaced by the French drinking wine occasionally rather than frequently, often on nights out.

French wine consumption has dropped by three billion bottles to just four billion - the equivalent of one bottle per adult each week - in two generations.

One bottle per week? Who are these people?