Wednesday, October 15, 2008

Fascinating: Leave No Stone Unturned

Obama's ads are now showing up in some very unexpected places. He has become the first presidential candidate to purchase ads inside video games.



This advertising strategy combined with his recent purchase of a 30 minute prime time slot five days before the election points to one of two things. Either he is leaving nothing to chance and counting on these unconventional moves to sway some critical undecided votes or he's playing for a landslide and aiming to run up the score in order to have a politically strong hand coming into office so he can make very substantive changes early on.

My bet is on the latter.

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