Thursday, November 20, 2008

Good Luck with That

Sometimes you gotta give an "A" for effort. This just may be one of those times.

Mickey D's, aka McDonald's, latest bright idea is to get moms to be french fries and McNuggets pushers.

A few excerpts from an MSNBC article...
McDonald's thinks it has a positive case to make and has recruited mothers to go behind the scenes of the company's operations, meet senior executives and then communicate what they see via the Web, along with appearing in video of their travels.

So here is Debra DeMuth, McDonald's global nutrition director, mounting a spirited defense of fries to five mothers of young children at a McDonald's in Baltimore. "They are probably one of the most victimized foods," DeMuth says.

But the company still has explaining to do on fries, which contain not only potatoes, and all their fiber, but citric acid, dextrose and sodium acid pyrophosphate. "Why do the french fries have so many ingredients in them? Seeing all those ingredients listed raises some red flags for me," LaShawna Fitzpatrick of Encino, Calif., wrote on the Quality Correspondent Web site.

With the camera rolling, DeMuth stood her ground. "There is just a lot of misunderstanding out there," she said. "You really need to look at the facts."

Gilmore, a mother of three, replied, "You're not going to be able to sell me on fries."

Nice try.

P.S. If your curiousity is getting the best of you, you can access the McDonald's Moms website here.

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