Netflix-ification of Toys

First movies, then books, and now toys....where will it end?

From Inhabitots.com...

rentAtoy encourages parents to say “bye-bye” to buying, and stack rented toys under the Christmas tree instead.

There is no need to fear contracting cooties, as, “When toys enter, exit and return to the rentAtoy inventory, they are visually inspected, thoroughly cleaned and sanitized, and tested for condition and usability.”

rentAtoy bills itself as “a nationwide toy rental company offering the best educational toys on the market, saving you both time and money.”

The subscription plans, which start at $24.99 for two toys at a time, basically work in the same way that Netflix does. I think it's an interesting concept and one that would cut down on a lot of waste if successful. Ultimately though I think it's is likely doomed to fail because the subscription fee seems too high and I just think people are going to buy into renting toys for their kids...seems kind of noncommittal.