Googling the Flu

With swine flu popping up in the news almost everyday it's interesting to take a look at a tech approach that Google has developed for the early identification of a flu outbreak.

From Time...

When the first U.S. patients fell victim to the new H1N1 flu, they may not have immediately thought to call their doctor or run to the nearest emergency room. Instead, they probably sat down in front of their computers and Googled "flu symptoms" or "fever" or "chills" or perhaps even "treatment for flu."

That behavior is exactly what the folks at Google are counting on. Since last fall, the search-engine giant has been nurturing a spin-off service called Google Flu Trends, which aims to identify outbreaks by tracking searches for flu-related terms and provide health officials with early warnings of potential epidemics. The reasoning is that if people are searching for information on the flu, they're probably sick themselves or know someone who is — and a geographic cluster of like-minded Googlers could represent a burgeoning outbreak or, worse, the roots of a new pandemic.