Friday, July 22, 2011

iFake




Knock off movies, software, clothing, drugs, etc. etc. -- if it's made you can probably find a cheap counterfeit copy of it in China but this takes things to new heights.

Brilliant on one level yet completely insane on another.

From BirdAbroad...
It’s an Apple store!

Or is it?

RP and I went inside and poked around. They looked like Apple products. It looked like an Apple store. It had the classic Apple store winding staircase and weird upstairs sitting area. The employees were even wearing those blue t-shirts with the chunky Apple name tags around their necks.

You have already guessed the punchline, of course: this was a total Apple store ripoff. A beautiful ripoff – a brilliant one – the best ripoff store we had ever seen (and we see them every day). But some things were just not right: the stairs were poorly made. The walls hadn’t been painted properly. Apple never writes “Apple Store” on it’s signs – it just puts up the glowing, iconic fruit.

Being the curious types that we are, we struck up some conversation with these salespeople who, hand to God, all genuinely think they work for Apple. I tried to imagine the training that they went to when they were hired, in which they were pitched some big speech about how they were working for this innovative, global company – when really they’re just filling the pockets of some shyster living in a prefab mansion outside the city by standing around a fake store disinterestedly selling what may or may not be actual Apple products that fell off the back of a truck somewhere.

It get's better...there's not just one fake Apple store but three within a 10 minute walk of each other!

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