Wednesday, August 26, 2009

Microsoft's Whitewash

My sister asked me this morning if I had tried Bing, Microsoft's new search engine. I replied that I had looked at it and thought it was ok but that I don't use it mainly because it's owned by Microsoft.

Thus another reason, among many, to not support Microsoft...

From the Huffington Post...
Doing business abroad sometimes requires companies to tweak their marketing strategies. Companies often swap idiomatic phrases or images in advertisements to better suit cultural sensitivities and achieve better sales. But do those edits ever go too far?

A black man was replaced with a white man in a Microsoft online advertisement intended for use in Poland. An Asian man in the ad apparently made the cut, and appeared in both the Polish and stateside versions of the ad.

The U.S. version...

The Photoshopped Polish version...


Apparently, Microsoft has apologized but don't they all once caught?

1 comment:

Stuart said...

I am shocked and appalled by this ad! That is the most lousy piece of photoshopping I have ever seen. The man's head is the wrong size, the wrong angle and the lighting is coming from the wrong side. Surely this is a fake produced by someone with a grudge against MS??

Actually even if it is real, I would hesitate to immediately lay blame at Microsoft's door, might it not more likely be someone at their Polish ad agency? Who obviously needs to be sent on a get-a-clue course along with their photoshop skills brushup.

And yeh, Bing is rubbish.

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